When looking at any industry that involves the exchange of goods and services, one thing that is becoming increasingly important is the social responsibility a company takes. Each business has a responsibility to not only show a good image, but encourage the customer to take on positive habits. If a company fails on its social responsibility, then it is going to have an effect on the amount of customers that do business with it. For one thing, even the customers that still love the brand through a scandal are going to be very reluctant to shop there because they are afraid of what others may think about them.
One area that is very responsible for a brand’s social image is the leadership area. After all, the leaders are the ones that have to approve the direction that the company is going in. After all, the actions of a company represents the leader. Therefore, it is important for the leaders to be involved in the decision making process as to where to take its brand. This includes the charities that are being donated to as well as other activities. Fabletics, the TechStyle brand run by Don Ressler, Adam Goldenberg and Kate Hudson is known for being very socially responsible.
The leaders are involved with the messages they want to send through their company. One message that Fabletics is sending all of the customers is that of diversity and inclusion. Another message is that customers decide on the products. They are aware of the effect that desire plays in the part of selling products. Therefore, they make sure that the product is a hit with the customers before they move forward with it.
Fabletics is a brand that is run with a lot of care. The leaders look closely at all of the different aspects of running the company so that they will be able to keep the losses at a minimum and the gains at a maximum. The leaders are also looking at all of the different issues of society so that they can see what initiatives they can take that are relevant to their brand.