For most women and some men, too, makeup conceals our so-called bad features and enhances our better ones.
The CEO and founder of Lime Crime cosmetics likes to think that an amazing bold lipstick, eye shadow or liner can also empower the person who dips into the brand’s crazy colored palettes.
That’s what Doe Deere’s makeup mission is all about, discovering who you are, defining your own standards of beauty and gaining healthy self-esteem by adorning yourself with makeup that’s strong and in-your-face. The makeup maven sat down for an interview with IdeaMensch to talk beauty shop and Lime Crime’s inspirational rise to cosmetics power.
The currently lavender-haired beauty says she launched the independent makeup company in New York City in 2008. Since that time, Lime Crime has sky-rocketed to international fame, thanks in part to social media attention. Doe Deere believes that e-commerce is the way to build a brand successfully, and she’s internet savvy.
Today, Lime Crime is the little darling of social media with its popularity soaring on Instagram. At the moment, the account boasts more than 2.8 million followers. Makeup-addicted fans enjoy posting selfies in Lime Crime makeup and inspiring each other.
Doe Deere developed the makeup brand so that she, too, could enjoy wearing makeup palettes that feature odd, sexy, naughty, bright shades that grab attention. Since she really wears all her own brand’s cosmetics, she tells IdeaMensch that she has her hands in every facet of the company business.
Know more: https://www.crunchbase.com/person/doe-deere
Doe Deere lives and breathes Lime Crime 24/7, which is now based in Los Angeles. If she isn’t in the lab with the brand’s chemist or developing new makeup for her online store, then Doe Deere is sitting down with Lime Crime’s creative director or meeting with the company president and/or vice president.
She also samples each new Lime Crime makeup item before it hits store shelves. If the product does not wear well or feel good on the face, the item is scrubbed or sent back for improvements.
Doe Deere feels very protective of her makeup brand and believes in treating the vendors, partners and employees with respect. It’s a cutthroat business, the art of selling cosmetics. Doe Deere trusted her gut and went for it. She saw an open slot in the makeup arena for bold, modern makeup and forged ahead with courage.
Check out LimeCrime here.