One important thing for online reputation management is updating the company to people who are interested. It is very important to keep the people in the know when it comes to new activities. When people are always reading something new about the company that is good, then it gives them more reason to trust the company. Also, business owners who take the time to update their information on a regular basis will show that they are responsible and trustworthy. One sign of a good business is that they are constantly updating something. If the website of the page is all the same with no activity, that is a sign that the business is dead.
Also, when one takes the time to update the website, it gets him in the process of optimizing the site so that it will always be on the front page. Search engines love sites that are constantly updated with relevant information. The search algorithms will rank the site very high on the search results. It is also important to use other mediums for information so that the front page will be full of information that is favorable to the company. One bad result could have a really big effect on the company.
One of the best ways for business to market is with the use of social media to go along with traditional media. As a matter of fact, social media and traditional media should be 50/50. One of the reasons that social media is included is that it allows people to interact with the company.