Guest of Guest Sits Down With The Queen of Unicorns, Doe Deere

Finding yourself and expressing yourself are the cornerstones of any individualistic person, though living in the era of trends that appear and disappear before you can ask, “Are flares back in?”, it is sometimes hard to find inspiration for channeling your own sense of style into your outfits and look. It becomes certainly harder to find a way of expressing yourself if those around you are not in tune with what it means to express unique tastes.


Though for those of us able to walk around comfortable with our own sense of identity and self, expressing that sense of self is a little easier. For us unicorns finding vibrant and colorful ways to showcase our identity comes as second nature. Luckily for the sea of unicorns, we have finally found a queen, a leader within the beauty industry who not only understands what it means to assert yourself as a unique individual but empowers others to do so as well.


That is what Lime Crime and its founder, Doe Deere, have come to mean to all of us unicorns. Doe Deere, the fashion forward and free spirited leader of Lime Crime has given all the unicorns of the world a brand that understands them and celebrates their unique identity.


Guest of Guest Finds a Moment with the Queen of Unicorns


So much to my excitement, I recently came across Guest of Guest’s latest blog post focused on the Queen herself, Doe Deere. Which was actually full of surprises that I had not known about my favorite beauty product leader.


Doe Deere Found Inspiration, Love, and Purpose with an Early Music Career


If you asked me to name my top five favorite hues of lipstick or my go to eye shadow palette from Lime Crime, I could list off everyone hue I have and what I wear with each. But if you asked, “What famous beauty line CEO got her start as a New york musician?, I might stumble. That is until reading the in-depth interview with Doe Deere. It turns out my favorite Queen of the Unicorns actually got her start as a musician living in New York City. It makes sense though considering the way the indie makeup brand got its start, cultivating a cult following through beauty blogs before moving on to become the leader of Unicorn Beauty Products.


If you’re a unicorn like myself, you’ll enjoy Guest of Guest’s piece about Lime Crime’s Founder. You can read it by clicking here.


Deere Transforms The Makeup World With Lime Crime

Lime Crime makeup graces the faces of the bold and the beautiful. It is a colorful makeup line that consumers use as more than just makeup. They use it as a form of expression. This makeup line all began with the creative soul of the talented entrepreneur Doe Deere.


Doe Deere was born in Russia and resided there until she was seventeen. She moved to the New York City in pursuit of becoming a musician. Deere pursued music for some time and learned a lot while doing so. She took important marketing and business managing skills away from her time as a musician. She also met her husband and partner in Lime Crime.


In addition to music, Deere had other ventures in the fashion industry. Her creativity crosses into many different mediums. During her time as a fashion designer, Deere decided she wanted to pair the threads she was selling with bold makeup colors. However, Deere cold not locate the makeup colors she was interested in because they had yet to exist. Deere jumpstarted Lime Crime as a response, making her own bold and bright makeup colors.


It turned out Deere was not the only person craving this outrageously bold colors, the public was too. Lime Crime quickly developed a cult following. The line even has its own blog where it features fabulous makeup styles and celebrity makeup artist tips. The Lime Crime brand is perfect for self-expression. It transforms makeup from simply being coverup into an the paint of an artist. Consumers paint their canvases into anyone they choose to be.


Deere credits her success to following her heart. It is an encouraging message for fans and young girls who look up to the “Queen of Unicorns”. Doe has an incredibly valid point though. People tend to exceed more when they are pursuing ventures that they love. After all, it is a lot easier to throw ourselves into work that means something to us.