The recent Fabletics ad is very catchy and outstanding. It gives the impression that one is watching a video directly from Kate Hudson’s Snapchat feed or Instagram page.
As Kate takes the red carpet, it is very evident how the piece of workout fashion looks great on her. The primary purpose of Fabletics may be the main reason why it is among the best sellers in the market. The Fabletics Company intends to make commodities with an inspiration to a set target audience. For this reason, the product is well designed for various ladies. Once you have the product, you do not need to worry about your color, age, shape, and size. The product is an aspiration to various ladies out there who want to build confidence in their looks and bodies during exercises.
Since inception in 2013, Fabletics brand has been pushing the athleisure product forward. The purpose of this brand is to inspire the users inclusively. In less than five years, Kate Hudson and her marketing team have been able to improve the overall worth of the business. By last year, the value of the firm was slightly over the $250 million value. Considering that Miss Hudson has no previous training in marketing or business, the figure can be regarded as quite promising.
The idea to come up with the brand was floated by Don Ressler and Adam Goldenberg. The two wanted to come up with a product that would address the challenges that women faced during workouts. At this time, no classy and stylish athleisure brand was moderately priced. All that was available in the market was a series of overpriced gray and black workout gear for the ladies.
The two partners wanted to induce a change in the market. To achieve the change, they needed someone to make the change happen. Considering the two had no iota of idea on fashion, they decided to engage Kate Hudson into the business. Her primary role was to market the athleisure brand. She was to do this by stating what product is all about and use these features to increase sales.
Since Kate joined the premises, business has grown tremendously. Athleisure is among the best Fabletics product in the market today. In ensuring client satisfaction, the company allows the customer to check compatibility before committing funds. The management attaches a lot of importance to the individual feedback that the customer gives. To achieve this objective, the company has heavily invested the passing and relaying of critical information and data. As such, the issues and concerns raised by the various users are solved with a lot of ease.
Before her involvement with the firm, Kate Hudson had a big following on social media. When she joined the business, her social media network became an asset to the enterprise. She was able to use this to increase footfall to the company. With all these systems, the business has earned an excellent repute in the market. As such, the firm can sell its products with a lot of ease to some clients. The key objective is to ensure that the customer is always happy with the item.