Doe Deere And Lime Crime Makeup: Modern, Edgy And Sexy

For most women and some men, too, makeup conceals our so-called bad features and enhances our better ones.


The CEO and founder of Lime Crime cosmetics likes to think that an amazing bold lipstick, eye shadow or liner can also empower the person who dips into the brand’s crazy colored palettes.


That’s what Doe Deere’s makeup mission is all about, discovering who you are, defining your own standards of beauty and gaining healthy self-esteem by adorning yourself with makeup that’s strong and in-your-face. The makeup maven sat down for an interview with IdeaMensch to talk beauty shop and Lime Crime’s inspirational rise to cosmetics power.


The currently lavender-haired beauty says she launched the independent makeup company in New York City in 2008. Since that time, Lime Crime has sky-rocketed to international fame, thanks in part to social media attention. Doe Deere believes that e-commerce is the way to build a brand successfully, and she’s internet savvy.


Today, Lime Crime is the little darling of social media with its popularity soaring on Instagram. At the moment, the account boasts more than 2.8 million followers. Makeup-addicted fans enjoy posting selfies in Lime Crime makeup and inspiring each other.


Doe Deere developed the makeup brand so that she, too, could enjoy wearing makeup palettes that feature odd, sexy, naughty, bright shades that grab attention. Since she really wears all her own brand’s cosmetics, she tells IdeaMensch that she has her hands in every facet of the company business.

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Doe Deere lives and breathes Lime Crime 24/7, which is now based in Los Angeles. If she isn’t in the lab with the brand’s chemist or developing new makeup for her online store, then Doe Deere is sitting down with Lime Crime’s creative director or meeting with the company president and/or vice president.


She also samples each new Lime Crime makeup item before it hits store shelves. If the product does not wear well or feel good on the face, the item is scrubbed or sent back for improvements.


Doe Deere feels very protective of her makeup brand and believes in treating the vendors, partners and employees with respect. It’s a cutthroat business, the art of selling cosmetics. Doe Deere trusted her gut and went for it. She saw an open slot in the makeup arena for bold, modern makeup and forged ahead with courage.


Check out LimeCrime here.

Madison Street Capital Spearheads the Minority Capitalization of ARES Security Corporation

Madison Street Capital, an international investment firm in the banking sector, arranged a subordinated debt and minority equity investment for ARES Security Corporation, one of its main clients. ARES is a renowned security risk management company that mainly deals with providing security software solutions. Corbel Structured Equity Partners, provided the minority equity investment. Madison Capital’s CEO, Charles Botchway announced the transaction which was led by Reginald McGaugh, the company’s senior managing director.


Reginald McGaugh’s Comments


McGaugh remarked that he was honored to work with ARES’s president, Ben Eazzeta. He further complemented ARES for its highly sophisticated technology products that protect the most critical assets of the world. According to McGaugh, the professionalism and skill of the company’s superior management challenged Madison Capital to find ARES a suitable financing partner.


Ben Eazzeta’s Comments


Ben Eazzeta, the president of ARES Security, commented that he truly appreciated the Madison Street Capital team and the work they had completed for them in the past year. Furthermore, he remarked that his company was grateful for their due diligence, their method of valuation, and their whole approach towards raising capital. He noted that they worked diligently and hard to find the right partner for financing and that they were hopeful about the future of their new capital strategy.


ARES concluded that partnering with Corbel to structure their investment was a smart way to create equity value. The flexible capital solutions that Corbel applies and their operationally supportive partnership are going to help the company enhance its sales energy and exploit the revenue opportunities available to Corbel’s industry contacts.


About Madison Street Capital


Madison Street Capital reputation in investment banking precedes it. This firm is dedicated to excellence, integrity, and leadership in providing merger and acquisition services, financial opinions, corporate financial advice, and valuation services to public and private businesses. When embarking in any project, Madison is known to absorb the objectives and goals of its clients in order to deliver quality and satisfactory services.


Headquarter in Illinois, Chicago, this middle market banking and investment firm has offices in Africa, Asia, and North America. Having helped clients from a variety of industries, the professionals at Madison Street Capital understand that precise recommendations following a meticulous analysis are required in any project. Madison is the ideal solution for business owners interested in selling businesses, in search of acquisitions, or interested in a solid exit strategy, or advice on corporate governance.


For more details, check out Madison Street Capital on Facebook.


Bob Reina Is Ready To Take On All Comers

Bob Reina is the type of person that when his mind is set to something, there is literally nothing that can stop him. He focuses in on something and really goes the extra mile to make sure that he gets the results he is looking for out of something. That is why Talk Fusion has had such success over the past decade. He has been at the helm and he has been working hard to make sure that everything runs as smoothly as possible. He knows this is the type of company and the type of product that can really make a huge difference in people’s lives.


That is a lot of power and a lot of responsibility. Bob Reina is well aware of that, but it does not scare him and it does not force him to back down. Instead, he steps up to the plate and knocks it out of the park. He rises to the occasion, again and again. With Talk Fusion, he has gone on record in talking about making it a mission to change lives. That is a bold statement, no question, but he would not make such a statement if he knew he could not back it up. He knows he can back it up as can the rest of his team at Talk Fusion.


Talk Fusion provides video communication, video newsletters, video emails, and video conferences. All of these are useful tools for people that are looking to get ahead with their stay-at-home business. That is the way that a lot of people are operating nowadays. It is not as unusual or strange as it used to be, and in fact, is quite normal.


In 2016, Talk Fusion won two awards, so it is clear they are doing something right and they have their pulse on the market. No matter what the future holds or what is in the cards for Talk Fusion, they are going to be ready for it.



How SweetGreens Is Merging Technology And Originality To Reshape The Fast Food Market


Technology is the ultimately changing every aspect of our life a trend at a time, and it now seems to have caught up with the fast food industry thanks to Sweetgreens. The chain of restaurants forms the greatest blend yet of how creativity and technology can be directed at improving the livelihoods of the community. Its founders are on a mission to prove to the United States citizens that there is more to lunch and bites than the unhealthy burgers.


Additionally, these energetic entrepreneurs that include Nathaniel Ru, Jonathan Neman, and Nickolas Jammet have also infused technology into their fast food startup to attract the tech-reliant millennials into healthy eating. Since establishing their first food restaurant in Georgetown in 2007, the trio has created more than 40 other Sweeetgreen fast food restaurants across the United States. The growth potent for their idea and its execution has also made it possible to have the company attract significant venture capital from popular investors like Danny Meyer and Steve Case.



Role of technology in the startup


Asked about the origin of the Sweetgreens idea, Ru says that the Georgetown University graduate trio first carried out a market a market research in their neighborhood and couldn’t single out a healthy food joint. They, therefore, settled on providing healthy foods. But they also knew that to reach to as many individuals especially the millennials that form a majority of the working class, they had to use an appealing means of selling the idea of eating healthy to them.


The trio, therefore, resulted in setting up a company website as well as a mobile application that perfectly matches the real restaurant setting through which people could place their orders conveniently. And it worked; the tools are consistently attracting thousands of customers to the fast food joints every day who form more than 30 percent of the overall sales.



About Nathaniel Ru


Since graduating in 2007, he has gone forward and brought together two former classmates that partnered with him in establishing the multi-million Sweetlife brand that boasts of the Sweetgreens chain of restaurants. Nathaniel also played a key role in the brand’s diversification onto entertainment with the formation of the biggest music and food festival in the region; Sweetlife Music. Ru has so far received several entrepreneurial accolades for his role on Sweetlife including being featured in the Forbes in the 30 under 30.

From tech genius to entrepreneurial success; the story of Eric Pulier

There are people who wait till late into their teens and even beyond before they discover what their passion is. Eric Pulier was lucky enough to realize that he was an IT brain when he was just in the fourth grade. So impressive was his talent that he was performing basic programming at this age. It is from this foundation that he has gone on to become an innovator, entrepreneur and business leader.

Eric was born in Teaneck New Jersey. He is the founder and CEO of ServiceMesh company. Before he joined this company, he was working as a cloud manager with the Computer Services Corporation. He founded his company to try and solve many of the IT problems that have been dogging businesses both internally and externally.

Eric has been interested in owning business outfits for most of his life as an adult. His first attempt to the creation of a company was when he was a high school student. When he graduated high school, he did well and got admission into Harvard to major in English and Literature.

After his graduation in 1988, he worked a few odd jobs and then decided to move to California. He started his own Company aimed at solving the problems that existed between the sectors of education, health care and other government services. After 3 years, he went ahead to start Digital Evolution, whose aim was to foster interaction. At the same time, he started an online community known as StarBright where terminally ill kids meet and share their journey.

He was a part of the Al Gore campaign in 199. He gave Al Gore counsel on matters related to Health care and especially technology’s role in the industry. He also participated in the Clinton Foundation.

Eric is also an author of several books. The far he has come has been due to discipline and focus and he hopes to do better as time gets by.

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