Alexandre Gama is a man of many firsts. His advertising agency, Neogama, was the first agency to win a Golden Lion at the Cannes Film Festival in its first year of existence. He was the first Latin American to be invited to teach a Masterclass at Cannes. He was the first Brazilian to lead a global network of advertising agencies when he was named to the Publicis Groupe Global Creative Board while with BBH. It is suffice to say that Gama is a trailblazer of sorts.
His dream to open his own agency was realized when he founded Neogama in 1999 but there was a lot of work that happened prior to that. Gama had spent over 17 years as a copywriter and creative director with a number of agencies before he was able to start his own agency. He paid his dues by working his way up, something to be admired.