PodCastOne Commercial Advertisements Prove That TV And Radio Marketing Are Less Effectual For Sales

This year, PodcastOne Network began with an unmistakable spark that could also be termed revolutionary. The network’s founder and chief executive officer Norman Pattiz decided to take affirmative action towards proving that digital marketing has an untapped potential in the podcast industry. Moreso, his intentions were laying claim on the notion that podcast marketing has an upper hand in comparison to the traditional TV and radio announcements.

Norman Pattiz opted to team up with the best of data and research organizations in the first half of 2016, Edison Research, to back up his theory and assure business owners that podcasts will increase their revenue. Edison Research conducted a pre-study analysis which they would juxtapose with the post-study results to draw a conclusive report.

The group used five brands of products in the automobile market, fiancé, hospitality and leisure, lawn and gardening and groceries. They made sure to employ the exact study tests for both analyses to rid the possibility of inconsistent and untrustworthy results. Read more: Norman Pattiz | Fundacity and Norman Pattiz | Twitter

The comparative data indicated that the interest of the grocery item used before the study was 7 percent before the ads aired. The percentage rose to 60 percent after three months of consistent podcast marketing. The finance package used attracted 47 percent increased interest post-study whereas the automobile product garnered an increase of 37 percent.

The designated lawn and gardening product had only 16 percent of listeners interested in its purchase before the advertisements.

The results post-advertisement showed that the particular product would be purchased by 22 percent of the listeners. The highest attraction percentage was for the aforementioned casual dining restaurant which saw an increase of 76 percent after the campaign.

Edison’s president commented that working with PodcastOne was a lifetime achievement that would effect the operation of businesses worldwide. PodcastOne is a giant podcast network within and without the United States with shows by iconic figures of our time such as the WWE superstars. Norman Pattiz began PodcastOne shortly after leaving WestwoodOne, a brand he had built to international fame in a short period.

He partnered with Kit Gray, another expert in the podcast industry who was willing to establish and grow an intriguing podcast network since the idea’s inception in 2012. Norman Pattiz is a council member on the board of Pacific Council of International Relations and Foreign Relations.

He sits on the council of Los Alamos National Security Labs and Lawrence Livermore as chairman and brings invaluable experience and expertise in the organisation’s government.

IDLife Make Health Supplements Designed By Scientists

IDLife develops nutritional supplements by scientist that are safe for customers and HIPPA compliant. This means that customers take supplements that eliminate the possibility of taking something with adverse effects.

Scientists at the company worked on these product over 18 years taking into account what type of medications, allergies, diet, and illnesses customers suffer from. Their ID Assessment will analyze each individual’s health and give them a health score. Supplements will be recommended based on their nutritional needs. Products are packaged and delivered to your home.

Their products help with weight loss, increased energy, immune health, increased metabolism, joint health, bone health, and increased mental clarity. Sleep is an important part of health and ID Life sell Sleep Strips to help customers get to sleep naturally. It is recommended for occasional sleep problems not chronic.

These strips dissolve under the tongue and are all natural. The product increases REM sleep and when a person wakes up they feel refreshed because they are all natural. IDLife appetite controls products help individuals control their appetite. The appetite control chews are all natural and help curb appetite before meals. It is safe and never causes jitters or side effects.

Lean is another product for weight management that comes in capsules form. It decreases craving for sugar, works to boost your metabolism, and builds muscle. It can be taken before a workout, a meal, or bedtime.

IDLife has a number of exceptional products for kid’s. They have shakes, bars, chews, and product with no sugar that replenish electrolytes. Their product provide nutrition and are vegetarian friendly and designed by scientists for children. Kids Nutrition are chews that provides children with over 25 vitamins and minerals with no sugar or artificial ingredients.

Learn more about IDLife: https://www.inc.com/profile/idlife

Roberto Santiago, and His Manaira Shopping Mall

Roberto Santiago is a renowned Brazilian businessman. He is the owner of two famous malls namely Manaira shopping mall and Mangabeira shopping mall. Born on July 16, 1958, Roberto began his career in script writing. He had so much passion for blogging that made his writing career grow tremendously. His articles focused on the successes and challenges of life. Later on, he became interested in film production and directing. Roberto holds a business administration degree from University Centre, Joao Pessoa. He is also an active investor in the field of entertainment and real estate.

Santiago ventured into businesses when still in college. With little money, he put up a café at Café Santa Rosa that gave him good returns. Roberto saved and invested in cardboard manufacturing company. With continuous success in his investment in the company, he continued accumulating funds until he bought land in Joao Pessoa where he built Manaira. His success in business has been possible because of his saving habit.


Manaira is the largest mall in the state of Paraiba, Brazil. It covers more than 135,000 square meters with an ample parking space for 3,180 vehicles. The mall was established in 1989 and has continued to be one of the most preferred malls up to date. Manaira, whose standards are international boasts of features such as themed restaurants, children’s zone, banquet hall, spas, 11 movie theatres and game zones. It is a host to many promotional events and shows that keep visitors regularly entertained. Three of the mall’s movie theatres have the 3D technology. Its food court is served with several restaurants which offer both local and international cuisines. Capital Steak House is one of the restaurants in Manaira whose reputation is high among tourists and locals.


Manaira has a banquet hall known as the Domus Hall. It is positioned on the terrace of the mall and serves as a multipurpose auditorium. It is large enough to accommodate 8,000 people. Domus Hall has modern technological equipment and amenities that can be used for parties, business summits, concerts, conferences, musical events, and seminars. The mall also offers the lovers of bowling games with a bowling alley. Other than motocross, bowling is also one of Roberto’s hobbies. In addition to entertainment, the mall has a variety of stores that favor all classes of people. There are several sports gear shops, boutiques, books stores, cosmetics, furniture stores among many other stores. Manaira is also home to an institution of higher learning, the College Higher Education of Paraiba. Above all, the mall has a reliable customer service department that acts on visitors’ feedback. Established in 2013, Mangabeira is also located in the city of Joao Pessoa. Together with Maniara, the two malls have shaped the economic life of the town in a great way.